Software and technology services - emphasis on free trials and demos
Property sales and rentals - local targeting is crucial
| Metric | Tech/SaaS | Real Estate | Difference |
|---|---|---|---|
| Cost Per Acquisition | $95.00 | $55.00 | +$40.00 (+73%) |
| Cost Per Thousand Impressions | $16.00 | $10.00 | +$6.00 (+60%) |
| Cost Per Click | $3.10 | $2.00 | +$1.10 (+55%) |
| Conversion Rate | 2.58% | 2.47% | +0.11% |
| Competitiveness | high | medium | — |