B2B vs Education — CPC: $5.87 vs $4.81 • CPM: $16.00 vs $12.50 • CPA: $93.69 vs $77.48. 2026 advertising benchmarks.
Business-to-business services - higher CPA due to longer sales cycles
Schools, online courses, and training programs
| Metric | B2B | Education | Difference |
|---|---|---|---|
| Cost Per Acquisition | $93.69 | $77.48 | +$16.21 (+21%) |
| Cost Per Thousand Impressions | $16.00 | $12.50 | +$3.50 (+28%) |
| Cost Per Click | $5.87 | $4.81 | +$1.06 (+22%) |
| Conversion Rate | 4.85% | 13.14% | -8.29% |
| Competitiveness | medium | high | — |