B2B vs Finance — CPC: $3.33 vs $3.77 • CPM: $15.00 vs $18.00 • CPA: $116.13 vs $84.00. 2026 advertising benchmarks.
Business-to-business services - higher CPA due to longer sales cycles
Banking, loans, insurance - highly regulated and competitive
| Metric | B2B | Finance | Difference |
|---|---|---|---|
| Cost Per Acquisition | $116.13 | $84.00 | +$32.13 (+38%) |
| Cost Per Thousand Impressions | $15.00 | $18.00 | $3.00 (-17%) |
| Cost Per Click | $3.33 | $3.77 | $0.44 (-12%) |
| Conversion Rate | 2.23% | 5.01% | -2.78% |
| Competitiveness | medium | high | — |