Business-to-business services - higher CPA due to longer sales cycles
Schools, online courses, and training programs
| Metric | B2B | Education | Difference |
|---|---|---|---|
| Cost Per Acquisition | $116.13 | $72.00 | +$44.13 (+61%) |
| Cost Per Thousand Impressions | $15.00 | $12.00 | +$3.00 (+25%) |
| Cost Per Click | $3.33 | $2.40 | +$0.93 (+39%) |
| Conversion Rate | 2.23% | 3.39% | -1.16% |
| Competitiveness | medium | high | — |