Industry vs industry
Updated 2026-07-01
B2B vs Education: CPC Benchmarks
B2B vs Education — CPC: $5.87 vs $4.81. 2026 advertising benchmarks.
B2B
CPA$93.69
CPC$5.87
CPM$16.00
vs
Education
CPA$77.48
CPC$4.81
CPM$12.50
Amber underline marks the lower cost on each metric. Ties get neither. Industry swatches are uncolored — these are categories, not brands.
Quick comparison
Quick Comparison
Delta reads left to right: how B2B compares to Education.
| Metric | B2B | Education | Δ B2B vs Education | What it means |
|---|---|---|---|---|
| Cost Per Acquisition | $93.69 | $77.48 | +21% | Cost to acquire one conversion in this industry. |
| Cost Per Thousand Impressions | $16.00 | $12.50 | +28% | Cost to buy 1,000 impressions. |
| Cost Per Click | $5.87 | $4.81 | +22% | Cost per click across the industry mix. |
| Conversion Rate | 4.85% | 13.14% | -63% | Board conversion rate for the industry. |
| Competitiveness | Medium | High | — | How crowded the auction is relative to other verticals. |
Top platforms
Top Advertising Platforms
B2B
LinkedIn Ads
Google Ads PPC
Programmatic Display
Education
Meta Ads
Google Ads PPC
YouTube Ads
Under the hood
How each industry buys
B2B
- Profile
- Business-to-business services - higher CPA due to longer sales cycles
- Competitiveness
- Medium
- Conversion rate
- 4.85%
Education
- Profile
- Schools, online courses, and training programs
- Competitiveness
- High
- Conversion rate
- 13.14%
Verdict
When to Use Each Platform
Lean B2B when…
- Your product looks like b2b
Lean Education when…
- Your product looks like education
- You need the lower CPA ($77.48 vs $93.69)
- You can use the higher conversion rate (13.14%)
FAQ
Related Comparisons
Which industry is cheaper to advertise in?
B2B CPA is $93.69 versus Education at $77.48. Cheaper CPA is not always the better buy — conversion rate and deal size still decide.
Keep comparing