B2B vs Finance — CPA: $93.69 vs $74.44. 2026 advertising benchmarks.
Business-to-business services - higher CPA due to longer sales cycles
Banking, loans, insurance - highly regulated and competitive
| Metric | B2B | Finance | Difference |
|---|---|---|---|
| Cost Per Acquisition | $93.69 | $74.44 | +$19.25 (+26%) |
| Cost Per Thousand Impressions | $16.00 | $18.50 | $2.50 (-14%) |
| Cost Per Click | $5.87 | $3.39 | +$2.48 (+73%) |
| Conversion Rate | 4.85% | 2.64% | +2.21% |
| Competitiveness | medium | high | — |