Industry vs industry
Updated 2026-07-01
B2B vs Finance: CPM Benchmarks
B2B vs Finance — CPM: $16.00 vs $18.50. 2026 advertising benchmarks.
B2B
CPA$93.69
CPC$5.87
CPM$16.00
vs
Finance
CPA$74.44
CPC$3.39
CPM$18.50
Amber underline marks the lower cost on each metric. Ties get neither. Industry swatches are uncolored — these are categories, not brands.
Quick comparison
Quick Comparison
Delta reads left to right: how B2B compares to Finance.
| Metric | B2B | Finance | Δ B2B vs Finance | What it means |
|---|---|---|---|---|
| Cost Per Acquisition | $93.69 | $74.44 | +26% | Cost to acquire one conversion in this industry. |
| Cost Per Thousand Impressions | $16.00 | $18.50 | -14% | Cost to buy 1,000 impressions. |
| Cost Per Click | $5.87 | $3.39 | +73% | Cost per click across the industry mix. |
| Conversion Rate | 4.85% | 2.64% | +84% | Board conversion rate for the industry. |
| Competitiveness | Medium | High | — | How crowded the auction is relative to other verticals. |
Top platforms
Top Advertising Platforms
B2B
LinkedIn Ads
Google Ads PPC
Programmatic Display
Finance
Google Ads PPC
LinkedIn Ads
Programmatic Display
Under the hood
How each industry buys
B2B
- Profile
- Business-to-business services - higher CPA due to longer sales cycles
- Competitiveness
- Medium
- Conversion rate
- 4.85%
Finance
- Profile
- Banking, loans, insurance - highly regulated and competitive
- Competitiveness
- High
- Conversion rate
- 2.64%
Verdict
When to Use Each Platform
Lean B2B when…
- Your product looks like b2b
- You can use the higher conversion rate (4.85%)
Lean Finance when…
- Your product looks like finance
- You need the lower CPA ($74.44 vs $93.69)
FAQ
Related Comparisons
Which industry is cheaper to advertise in?
B2B CPA is $93.69 versus Finance at $74.44. Cheaper CPA is not always the better buy — conversion rate and deal size still decide.
Keep comparing