Industry vs industry
Updated 2026-07-01
B2B vs Healthcare: CPC Benchmarks
B2B vs Healthcare — CPC: $5.87 vs $6.17. 2026 advertising benchmarks.
B2B
CPA$93.69
CPC$5.87
CPM$16.00
vs
Healthcare
CPA$67.36
CPC$6.17
CPM$14.50
Amber underline marks the lower cost on each metric. Ties get neither. Industry swatches are uncolored — these are categories, not brands.
Quick comparison
Quick Comparison
Delta reads left to right: how B2B compares to Healthcare.
| Metric | B2B | Healthcare | Δ B2B vs Healthcare | What it means |
|---|---|---|---|---|
| Cost Per Acquisition | $93.69 | $67.36 | +39% | Cost to acquire one conversion in this industry. |
| Cost Per Thousand Impressions | $16.00 | $14.50 | +10% | Cost to buy 1,000 impressions. |
| Cost Per Click | $5.87 | $6.17 | -5% | Cost per click across the industry mix. |
| Conversion Rate | 4.85% | 6.94% | -30% | Board conversion rate for the industry. |
| Competitiveness | Medium | Medium | — | How crowded the auction is relative to other verticals. |
Top platforms
Top Advertising Platforms
B2B
LinkedIn Ads
Google Ads PPC
Programmatic Display
Healthcare
Google Ads PPC
Meta Ads
YouTube Ads
Under the hood
How each industry buys
B2B
- Profile
- Business-to-business services - higher CPA due to longer sales cycles
- Competitiveness
- Medium
- Conversion rate
- 4.85%
Healthcare
- Profile
- Medical services and products - compliance considerations required
- Competitiveness
- Medium
- Conversion rate
- 6.94%
Verdict
When to Use Each Platform
Lean B2B when…
- Your product looks like b2b
Lean Healthcare when…
- Your product looks like healthcare
- You need the lower CPA ($67.36 vs $93.69)
- You can use the higher conversion rate (6.94%)
FAQ
Related Comparisons
Which industry is cheaper to advertise in?
B2B CPA is $93.69 versus Healthcare at $67.36. Cheaper CPA is not always the better buy — conversion rate and deal size still decide.
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