B2B vs Healthcare — CPM: $16.00 vs $14.50. 2026 advertising benchmarks.
Business-to-business services - higher CPA due to longer sales cycles
Medical services and products - compliance considerations required
| Metric | B2B | Healthcare | Difference |
|---|---|---|---|
| Cost Per Acquisition | $93.69 | $67.36 | +$26.33 (+39%) |
| Cost Per Thousand Impressions | $16.00 | $14.50 | +$1.50 (+10%) |
| Cost Per Click | $5.87 | $6.17 | $0.30 (-5%) |
| Conversion Rate | 4.85% | 6.94% | -2.09% |
| Competitiveness | medium | medium | — |