Business-to-business services - higher CPA due to longer sales cycles
Medical services and products - compliance considerations required
| Metric | B2B | Healthcare | Difference |
|---|---|---|---|
| Cost Per Acquisition | $116.13 | $65.00 | +$51.13 (+79%) |
| Cost Per Thousand Impressions | $15.00 | $14.00 | +$1.00 (+7%) |
| Cost Per Click | $3.33 | $2.62 | +$0.71 (+27%) |
| Conversion Rate | 2.23% | 3.36% | -1.13% |
| Competitiveness | medium | medium | — |