Industry vs industry
Updated 2026-07-01
B2B vs Real Estate: CPM Benchmarks
B2B vs Real Estate — CPM: $16.00 vs $10.50. 2026 advertising benchmarks.
B2B
CPA$93.69
CPC$5.87
CPM$16.00
vs
Real Estate
CPA$102.51
CPC$3.22
CPM$10.50
Amber underline marks the lower cost on each metric. Ties get neither. Industry swatches are uncolored — these are categories, not brands.
Quick comparison
Quick Comparison
Delta reads left to right: how B2B compares to Real Estate.
| Metric | B2B | Real Estate | Δ B2B vs Real | What it means |
|---|---|---|---|---|
| Cost Per Acquisition | $93.69 | $102.51 | -9% | Cost to acquire one conversion in this industry. |
| Cost Per Thousand Impressions | $16.00 | $10.50 | +52% | Cost to buy 1,000 impressions. |
| Cost Per Click | $5.87 | $3.22 | +82% | Cost per click across the industry mix. |
| Conversion Rate | 4.85% | 3.70% | +31% | Board conversion rate for the industry. |
| Competitiveness | Medium | Medium | — | How crowded the auction is relative to other verticals. |
Top platforms
Top Advertising Platforms
B2B
LinkedIn Ads
Google Ads PPC
Programmatic Display
Real Estate
Meta Ads
Google Ads PPC
Google Display Network
Under the hood
How each industry buys
B2B
- Profile
- Business-to-business services - higher CPA due to longer sales cycles
- Competitiveness
- Medium
- Conversion rate
- 4.85%
Real Estate
- Profile
- Property sales and rentals - local targeting is crucial
- Competitiveness
- Medium
- Conversion rate
- 3.70%
Verdict
When to Use Each Platform
Lean B2B when…
- Your product looks like b2b
- You need the lower CPA ($93.69 vs $102.51)
- You can use the higher conversion rate (4.85%)
Lean Real Estate when…
- Your product looks like real estate
FAQ
Related Comparisons
Which industry is cheaper to advertise in?
B2B CPA is $93.69 versus Real Estate at $102.51. Cheaper CPA is not always the better buy — conversion rate and deal size still decide.
Keep comparing