Business-to-business services - higher CPA due to longer sales cycles
Property sales and rentals - local targeting is crucial
| Metric | B2B | Real Estate | Difference |
|---|---|---|---|
| Cost Per Acquisition | $116.13 | $55.00 | +$61.13 (+111%) |
| Cost Per Thousand Impressions | $15.00 | $10.00 | +$5.00 (+50%) |
| Cost Per Click | $3.33 | $2.00 | +$1.33 (+66%) |
| Conversion Rate | 2.23% | 2.47% | -0.24% |
| Competitiveness | medium | medium | — |