Business-to-business services - higher CPA due to longer sales cycles
Physical retail stores - often combines online and offline tracking
| Metric | B2B | Retail | Difference |
|---|---|---|---|
| Cost Per Acquisition | $116.13 | $38.00 | +$78.13 (+206%) |
| Cost Per Thousand Impressions | $15.00 | $7.00 | +$8.00 (+114%) |
| Cost Per Click | $3.33 | $1.05 | +$2.28 (+217%) |
| Conversion Rate | 2.23% | 3.17% | -0.94% |
| Competitiveness | medium | high | — |