B2B vs Retail — CPC: $5.87 vs $2.27. 2026 advertising benchmarks.
Business-to-business services - higher CPA due to longer sales cycles
Physical retail stores - often combines online and offline tracking
| Metric | B2B | Retail | Difference |
|---|---|---|---|
| Cost Per Acquisition | $93.69 | $44.26 | +$49.43 (+112%) |
| Cost Per Thousand Impressions | $16.00 | $7.50 | +$8.50 (+113%) |
| Cost Per Click | $5.87 | $2.27 | +$3.60 (+159%) |
| Conversion Rate | 4.85% | 6.01% | -1.16% |
| Competitiveness | medium | high | — |