Industry vs industry
Updated 2026-07-01
B2B vs Tech/SaaS: CPA Benchmarks
B2B vs Tech/SaaS — CPA: $93.69 vs $93.69. 2026 advertising benchmarks.
B2B
CPA$93.69
CPC$5.87
CPM$16.00
vs
Tech/SaaS
CPA$93.69
CPC$5.87
CPM$16.50
Amber underline marks the lower cost on each metric. Ties get neither. Industry swatches are uncolored — these are categories, not brands.
Quick comparison
Quick Comparison
Delta reads left to right: how B2B compares to Tech/SaaS.
| Metric | B2B | Tech/SaaS | Δ B2B vs Tech/SaaS | What it means |
|---|---|---|---|---|
| Cost Per Acquisition | $93.69 | $93.69 | 0% | Cost to acquire one conversion in this industry. |
| Cost Per Thousand Impressions | $16.00 | $16.50 | -3% | Cost to buy 1,000 impressions. |
| Cost Per Click | $5.87 | $5.87 | 0% | Cost per click across the industry mix. |
| Conversion Rate | 4.85% | 4.85% | 0% | Board conversion rate for the industry. |
| Competitiveness | Medium | High | — | How crowded the auction is relative to other verticals. |
Top platforms
Top Advertising Platforms
B2B
LinkedIn Ads
Google Ads PPC
Programmatic Display
Tech/SaaS
LinkedIn Ads
Google Ads PPC
Meta Ads
Under the hood
How each industry buys
B2B
- Profile
- Business-to-business services - higher CPA due to longer sales cycles
- Competitiveness
- Medium
- Conversion rate
- 4.85%
Tech/SaaS
- Profile
- Software and technology services - emphasis on free trials and demos
- Competitiveness
- High
- Conversion rate
- 4.85%
Verdict
When to Use Each Platform
Lean B2B when…
- Your product looks like b2b
Lean Tech/SaaS when…
- Your product looks like tech/saas
FAQ
Related Comparisons
Which industry is cheaper to advertise in?
B2B CPA is $93.69 versus Tech/SaaS at $93.69. Cheaper CPA is not always the better buy — conversion rate and deal size still decide.
Keep comparing