Business-to-business services - higher CPA due to longer sales cycles
Software and technology services - emphasis on free trials and demos
| Metric | B2B | Tech/SaaS | Difference |
|---|---|---|---|
| Cost Per Acquisition | $116.13 | $95.00 | +$21.13 (+22%) |
| Cost Per Thousand Impressions | $15.00 | $16.00 | $1.00 (-6%) |
| Cost Per Click | $3.33 | $3.10 | +$0.23 (+7%) |
| Conversion Rate | 2.23% | 2.58% | -0.35% |
| Competitiveness | medium | high | — |