B2B vs Tech/SaaS — CPM: $16.00 vs $16.50. 2026 advertising benchmarks.
Business-to-business services - higher CPA due to longer sales cycles
Software and technology services - emphasis on free trials and demos
| Metric | B2B | Tech/SaaS | Difference |
|---|---|---|---|
| Cost Per Acquisition | $93.69 | $93.69 | +$0.00 (+0%) |
| Cost Per Thousand Impressions | $16.00 | $16.50 | $0.50 (-3%) |
| Cost Per Click | $5.87 | $5.87 | +$0.00 (+0%) |
| Conversion Rate | 4.85% | 4.85% | +0.00% |
| Competitiveness | medium | high | — |