Bing Ads PPC averages $1.54 CPC and N/A CPM. Google Display Network averages $0.63 CPC and $2.80 CPM. Analysis for Healthcare in 2026.
Search advertising on Bing - often lower cost than Google
Display advertising across Google's network of partner sites
| Feature | Bing Ads PPC | Google Display Network |
|---|---|---|
| Cost Per Click (CPC) | $1.54 | $0.63 |
| Cost Per Thousand Impressions (CPM) | N/A | $2.80 |
| Pricing Tier | medium | low |