Bing Ads PPC averages $2.71 CPC and N/A CPM. OTT (Over-The-Top) averages N/A CPC and $28.00 CPM. Analysis for E-commerce in 2026.
Search advertising on Bing - often lower cost than Google
Connected TV and streaming platforms (Hulu, Roku, etc.)
| Feature | Bing Ads PPC | OTT (Over-The-Top) |
|---|---|---|
| Cost Per Click (CPC) | $2.71 | N/A |
| Cost Per Thousand Impressions (CPM) | N/A | $28.00 |
| Pricing Tier | medium | high |