Online retail and shopping - typically lower CPA due to shorter sales cycles
Schools, online courses, and training programs
| Metric | E-commerce | Education | Difference |
|---|---|---|---|
| Cost Per Acquisition | $45.27 | $72.00 | $26.73 (-37%) |
| Cost Per Thousand Impressions | $8.50 | $12.00 | $3.50 (-29%) |
| Cost Per Click | $1.20 | $2.40 | $1.20 (-50%) |
| Conversion Rate | 2.86% | 3.39% | -0.53% |
| Competitiveness | high | high | — |