E-commerce vs Education — CPM: $9.00 vs $12.50. 2026 advertising benchmarks.
Online retail and shopping - typically lower CPA due to shorter sales cycles
Schools, online courses, and training programs
| Metric | E-commerce | Education | Difference |
|---|---|---|---|
| Cost Per Acquisition | $48.00 | $77.48 | $29.48 (-38%) |
| Cost Per Thousand Impressions | $9.00 | $12.50 | $3.50 (-28%) |
| Cost Per Click | $1.30 | $4.81 | $3.51 (-73%) |
| Conversion Rate | 4.01% | 13.14% | -9.13% |
| Competitiveness | high | high | — |