E-commerce vs Finance — CPM: $9.00 vs $18.50. 2026 advertising benchmarks.
Online retail and shopping - typically lower CPA due to shorter sales cycles
Banking, loans, insurance - highly regulated and competitive
| Metric | E-commerce | Finance | Difference |
|---|---|---|---|
| Cost Per Acquisition | $48.00 | $74.44 | $26.44 (-36%) |
| Cost Per Thousand Impressions | $9.00 | $18.50 | $9.50 (-51%) |
| Cost Per Click | $1.30 | $3.39 | $2.09 (-62%) |
| Conversion Rate | 4.01% | 2.64% | +1.37% |
| Competitiveness | high | high | — |