Industry vs industry
Updated 2026-07-01
E-commerce vs Healthcare: CPA Benchmarks
E-commerce vs Healthcare — CPA: $48.00 vs $67.36. 2026 advertising benchmarks.
E-commerce
CPA$48.00
CPC$1.30
CPM$9.00
vs
Healthcare
CPA$67.36
CPC$6.17
CPM$14.50
Amber underline marks the lower cost on each metric. Ties get neither. Industry swatches are uncolored — these are categories, not brands.
Quick comparison
Quick Comparison
Delta reads left to right: how E-commerce compares to Healthcare.
| Metric | E-commerce | Healthcare | Δ E-commerce vs Healthcare | What it means |
|---|---|---|---|---|
| Cost Per Acquisition | $48.00 | $67.36 | -29% | Cost to acquire one conversion in this industry. |
| Cost Per Thousand Impressions | $9.00 | $14.50 | -38% | Cost to buy 1,000 impressions. |
| Cost Per Click | $1.30 | $6.17 | -79% | Cost per click across the industry mix. |
| Conversion Rate | 4.01% | 6.94% | -42% | Board conversion rate for the industry. |
| Competitiveness | High | Medium | — | How crowded the auction is relative to other verticals. |
Top platforms
Top Advertising Platforms
E-commerce
Meta Ads
Google Ads PPC
Google Display Network
Healthcare
Google Ads PPC
Meta Ads
YouTube Ads
Under the hood
How each industry buys
E-commerce
- Profile
- Online retail and shopping - typically lower CPA due to shorter sales cycles
- Competitiveness
- High
- Conversion rate
- 4.01%
Healthcare
- Profile
- Medical services and products - compliance considerations required
- Competitiveness
- Medium
- Conversion rate
- 6.94%
Verdict
When to Use Each Platform
Lean E-commerce when…
- Your product looks like e-commerce
- You need the lower CPA ($48.00 vs $67.36)
Lean Healthcare when…
- Your product looks like healthcare
- You can use the higher conversion rate (6.94%)
FAQ
Related Comparisons
Which industry is cheaper to advertise in?
E-commerce CPA is $48.00 versus Healthcare at $67.36. Cheaper CPA is not always the better buy — conversion rate and deal size still decide.
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