E-commerce vs Healthcare — CPC: $1.30 vs $6.17. 2026 advertising benchmarks.
Online retail and shopping - typically lower CPA due to shorter sales cycles
Medical services and products - compliance considerations required
| Metric | E-commerce | Healthcare | Difference |
|---|---|---|---|
| Cost Per Acquisition | $48.00 | $67.36 | $19.36 (-29%) |
| Cost Per Thousand Impressions | $9.00 | $14.50 | $5.50 (-38%) |
| Cost Per Click | $1.30 | $6.17 | $4.87 (-79%) |
| Conversion Rate | 4.01% | 6.94% | -2.93% |
| Competitiveness | high | medium | — |