Industry vs industry
Updated 2026-07-01
E-commerce vs Real Estate: CPC Benchmarks
E-commerce vs Real Estate — CPC: $1.30 vs $3.22. 2026 advertising benchmarks.
E-commerce
CPA$48.00
CPC$1.30
CPM$9.00
vs
Real Estate
CPA$102.51
CPC$3.22
CPM$10.50
Amber underline marks the lower cost on each metric. Ties get neither. Industry swatches are uncolored — these are categories, not brands.
Quick comparison
Quick Comparison
Delta reads left to right: how E-commerce compares to Real Estate.
| Metric | E-commerce | Real Estate | Δ E-commerce vs Real | What it means |
|---|---|---|---|---|
| Cost Per Acquisition | $48.00 | $102.51 | -53% | Cost to acquire one conversion in this industry. |
| Cost Per Thousand Impressions | $9.00 | $10.50 | -14% | Cost to buy 1,000 impressions. |
| Cost Per Click | $1.30 | $3.22 | -60% | Cost per click across the industry mix. |
| Conversion Rate | 4.01% | 3.70% | +8% | Board conversion rate for the industry. |
| Competitiveness | High | Medium | — | How crowded the auction is relative to other verticals. |
Top platforms
Top Advertising Platforms
E-commerce
Meta Ads
Google Ads PPC
Google Display Network
Real Estate
Meta Ads
Google Ads PPC
Google Display Network
Under the hood
How each industry buys
E-commerce
- Profile
- Online retail and shopping - typically lower CPA due to shorter sales cycles
- Competitiveness
- High
- Conversion rate
- 4.01%
Real Estate
- Profile
- Property sales and rentals - local targeting is crucial
- Competitiveness
- Medium
- Conversion rate
- 3.70%
Verdict
When to Use Each Platform
Lean E-commerce when…
- Your product looks like e-commerce
- You need the lower CPA ($48.00 vs $102.51)
- You can use the higher conversion rate (4.01%)
Lean Real Estate when…
- Your product looks like real estate
FAQ
Related Comparisons
Which industry is cheaper to advertise in?
E-commerce CPA is $48.00 versus Real Estate at $102.51. Cheaper CPA is not always the better buy — conversion rate and deal size still decide.
Keep comparing