Advertising benchmark comparison for 2026
Online retail and shopping - typically lower CPA due to shorter sales cycles
Software and technology services - emphasis on free trials and demos
| Metric | E-commerce | Tech/SaaS | Difference |
|---|---|---|---|
| Cost Per Acquisition | $45.27 | $95.00 | $49.73 (-52%) |
| Cost Per Thousand Impressions | $8.50 | $16.00 | $7.50 (-47%) |
| Cost Per Click | $1.20 | $3.10 | $1.90 (-61%) |
| Conversion Rate | 2.86% | 2.58% | +0.28% |
| Competitiveness | high | high | — |