Schools, online courses, and training programs
Banking, loans, insurance - highly regulated and competitive
| Metric | Education | Finance | Difference |
|---|---|---|---|
| Cost Per Acquisition | $72.00 | $84.00 | $12.00 (-14%) |
| Cost Per Thousand Impressions | $12.00 | $18.00 | $6.00 (-33%) |
| Cost Per Click | $2.40 | $3.77 | $1.37 (-36%) |
| Conversion Rate | 3.39% | 5.01% | -1.62% |
| Competitiveness | high | high | — |