Education vs Finance — CPC: $4.81 vs $3.39. 2026 advertising benchmarks.
Schools, online courses, and training programs
Banking, loans, insurance - highly regulated and competitive
| Metric | Education | Finance | Difference |
|---|---|---|---|
| Cost Per Acquisition | $77.48 | $74.44 | +$3.04 (+4%) |
| Cost Per Thousand Impressions | $12.50 | $18.50 | $6.00 (-32%) |
| Cost Per Click | $4.81 | $3.39 | +$1.42 (+42%) |
| Conversion Rate | 13.14% | 2.64% | +10.50% |
| Competitiveness | high | high | — |