Schools, online courses, and training programs
Medical services and products - compliance considerations required
| Metric | Education | Healthcare | Difference |
|---|---|---|---|
| Cost Per Acquisition | $72.00 | $65.00 | +$7.00 (+11%) |
| Cost Per Thousand Impressions | $12.00 | $14.00 | $2.00 (-14%) |
| Cost Per Click | $2.40 | $2.62 | $0.22 (-8%) |
| Conversion Rate | 3.39% | 3.36% | +0.03% |
| Competitiveness | high | medium | — |