Education vs Real Estate — CPA: $77.48 vs $102.51. 2026 advertising benchmarks.
Schools, online courses, and training programs
Property sales and rentals - local targeting is crucial
| Metric | Education | Real Estate | Difference |
|---|---|---|---|
| Cost Per Acquisition | $77.48 | $102.51 | $25.03 (-24%) |
| Cost Per Thousand Impressions | $12.50 | $10.50 | +$2.00 (+19%) |
| Cost Per Click | $4.81 | $3.22 | +$1.59 (+49%) |
| Conversion Rate | 13.14% | 3.70% | +9.44% |
| Competitiveness | high | medium | — |