Schools, online courses, and training programs
Physical retail stores - often combines online and offline tracking
| Metric | Education | Retail | Difference |
|---|---|---|---|
| Cost Per Acquisition | $72.00 | $38.00 | +$34.00 (+89%) |
| Cost Per Thousand Impressions | $12.00 | $7.00 | +$5.00 (+71%) |
| Cost Per Click | $2.40 | $1.05 | +$1.35 (+129%) |
| Conversion Rate | 3.39% | 3.17% | +0.22% |
| Competitiveness | high | high | — |