Education VS Retail

Education vs Retail — CPA: $77.48 vs $44.26. 2026 advertising benchmarks.

Quick Comparison

Schools, online courses, and training programs

Cost Per Acquisition

$77.48

Conversion Rate: 13.14% Higher

Competitiveness: high

Physical retail stores - often combines online and offline tracking

Cost Per Acquisition

$44.26

Lower Cost

Conversion Rate: 6.01%

Competitiveness: high

Metric	Education	Retail	Difference
Cost Per Acquisition	$77.48	$44.26	+$33.22 (+75%)
Cost Per Thousand Impressions	$12.50	$7.50	+$5.00 (+67%)
Cost Per Click	$4.81	$2.27	+$2.54 (+112%)
Conversion Rate	13.14%	6.01%	+7.13%
Competitiveness	high	high	—

1
Meta Ads
Facebook and Instagram advertising - highly targetable social ads
2
Google Ads PPC
Search advertising on Google - pay per click on search results
3
YouTube Ads
Video advertising on YouTube - skippable and non-skippable

1
Meta Ads
Facebook and Instagram advertising - highly targetable social ads
2
Google Display Network
Display advertising across Google's network of partner sites
3
Programmatic Display
Automated display ad buying across multiple exchanges

Calculate your cost per thousand impressions

Use Calculator

Calculate your cost per acquisition

Use Calculator

Calculate your return on ad spend

Use Calculator

Calculate your click-through rate

Use Calculator

Calculate your visitor-to-conversion rate

Use Calculator

Find your minimum profitable ROAS

Use Calculator

Data last updated: July 1, 2026