Finance vs Healthcare — CPC: $3.39 vs $6.17. 2026 advertising benchmarks.
Banking, loans, insurance - highly regulated and competitive
Medical services and products - compliance considerations required
| Metric | Finance | Healthcare | Difference |
|---|---|---|---|
| Cost Per Acquisition | $74.44 | $67.36 | +$7.08 (+11%) |
| Cost Per Thousand Impressions | $18.50 | $14.50 | +$4.00 (+28%) |
| Cost Per Click | $3.39 | $6.17 | $2.78 (-45%) |
| Conversion Rate | 2.64% | 6.94% | -4.30% |
| Competitiveness | high | medium | — |