Banking, loans, insurance - highly regulated and competitive
Medical services and products - compliance considerations required
| Metric | Finance | Healthcare | Difference |
|---|---|---|---|
| Cost Per Acquisition | $84.00 | $65.00 | +$19.00 (+29%) |
| Cost Per Thousand Impressions | $18.00 | $14.00 | +$4.00 (+29%) |
| Cost Per Click | $3.77 | $2.62 | +$1.15 (+44%) |
| Conversion Rate | 5.01% | 3.36% | +1.65% |
| Competitiveness | high | medium | — |