Banking, loans, insurance - highly regulated and competitive
Physical retail stores - often combines online and offline tracking
| Metric | Finance | Retail | Difference |
|---|---|---|---|
| Cost Per Acquisition | $84.00 | $38.00 | +$46.00 (+121%) |
| Cost Per Thousand Impressions | $18.00 | $7.00 | +$11.00 (+157%) |
| Cost Per Click | $3.77 | $1.05 | +$2.72 (+259%) |
| Conversion Rate | 5.01% | 3.17% | +1.84% |
| Competitiveness | high | high | — |