Finance vs Tech/SaaS — CPC: $3.39 vs $5.87. 2026 advertising benchmarks.
Banking, loans, insurance - highly regulated and competitive
Software and technology services - emphasis on free trials and demos
| Metric | Finance | Tech/SaaS | Difference |
|---|---|---|---|
| Cost Per Acquisition | $74.44 | $93.69 | $19.25 (-21%) |
| Cost Per Thousand Impressions | $18.50 | $16.50 | +$2.00 (+12%) |
| Cost Per Click | $3.39 | $5.87 | $2.48 (-42%) |
| Conversion Rate | 2.64% | 4.85% | -2.21% |
| Competitiveness | high | high | — |