Banking, loans, insurance - highly regulated and competitive
Software and technology services - emphasis on free trials and demos
| Metric | Finance | Tech/SaaS | Difference |
|---|---|---|---|
| Cost Per Acquisition | $84.00 | $95.00 | $11.00 (-12%) |
| Cost Per Thousand Impressions | $18.00 | $16.00 | +$2.00 (+12%) |
| Cost Per Click | $3.77 | $3.10 | +$0.67 (+22%) |
| Conversion Rate | 5.01% | 2.58% | +2.43% |
| Competitiveness | high | high | — |