Industry vs industry
Updated 2026-07-01
Finance vs Tech/SaaS: CPM Benchmarks
Finance vs Tech/SaaS — CPM: $18.50 vs $16.50. 2026 advertising benchmarks.
Finance
CPA$74.44
CPC$3.39
CPM$18.50
vs
Tech/SaaS
CPA$93.69
CPC$5.87
CPM$16.50
Amber underline marks the lower cost on each metric. Ties get neither. Industry swatches are uncolored — these are categories, not brands.
Quick comparison
Quick Comparison
Delta reads left to right: how Finance compares to Tech/SaaS.
| Metric | Finance | Tech/SaaS | Δ Finance vs Tech/SaaS | What it means |
|---|---|---|---|---|
| Cost Per Acquisition | $74.44 | $93.69 | -21% | Cost to acquire one conversion in this industry. |
| Cost Per Thousand Impressions | $18.50 | $16.50 | +12% | Cost to buy 1,000 impressions. |
| Cost Per Click | $3.39 | $5.87 | -42% | Cost per click across the industry mix. |
| Conversion Rate | 2.64% | 4.85% | -46% | Board conversion rate for the industry. |
| Competitiveness | High | High | — | How crowded the auction is relative to other verticals. |
Top platforms
Top Advertising Platforms
Finance
Google Ads PPC
LinkedIn Ads
Programmatic Display
Tech/SaaS
LinkedIn Ads
Google Ads PPC
Meta Ads
Under the hood
How each industry buys
Finance
- Profile
- Banking, loans, insurance - highly regulated and competitive
- Competitiveness
- High
- Conversion rate
- 2.64%
Tech/SaaS
- Profile
- Software and technology services - emphasis on free trials and demos
- Competitiveness
- High
- Conversion rate
- 4.85%
Verdict
When to Use Each Platform
Lean Finance when…
- Your product looks like finance
- You need the lower CPA ($74.44 vs $93.69)
Lean Tech/SaaS when…
- Your product looks like tech/saas
- You can use the higher conversion rate (4.85%)
FAQ
Related Comparisons
Which industry is cheaper to advertise in?
Finance CPA is $74.44 versus Tech/SaaS at $93.69. Cheaper CPA is not always the better buy — conversion rate and deal size still decide.
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