Google Ads PPC VS Google Display Network

Google Ads PPC averages $5.42 CPC and N/A CPM. Google Display Network averages $0.75 CPC and $3.50 CPM. Analysis for CPC in 2026.

Quick Comparison Detailed Analysis

Quick Comparison

Google Ads PPC

Search advertising on Google - pay per click on search results

CPC
$5.42
CPM
N/A
Best For:
High intent searches Local businesses E-commerce
Pricing: high

Google Display Network

Display advertising across Google's network of partner sites

CPC
$0.75
Lower Cost
CPM
$3.50
Best For:
Brand awareness Remarketing Visual products
Pricing: low

Side-by-Side Comparison

Feature Google Ads PPC Google Display Network
Cost Per Click (CPC) $5.42 $0.75
Cost Per Thousand Impressions (CPM) N/A $3.50
Pricing Tier high low

When to Use Each Platform

Choose Google Ads PPC If:

  • You're targeting high intent searches
  • You're targeting local businesses
  • You're targeting e-commerce

Choose Google Display Network If:

  • You're targeting brand awareness
  • You're targeting remarketing
  • You're targeting visual products
  • You want lower cost per click ($0.75 vs $5.42)

Calculate Your Costs

CPM Calculator

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CPC Calculator

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ROAS Calculator

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CTR Calculator

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Conversion Rate Calculator

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Break-Even ROAS

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Data last updated: July 1, 2026