Google Ads PPC VS LinkedIn Ads

Google Ads PPC averages $5.42 CPC and N/A CPM. LinkedIn Ads averages $6.50 CPC and $36.00 CPM. Analysis for Retail in 2026.

Quick Comparison Detailed Analysis

Quick Comparison

Google Ads PPC

Search advertising on Google - pay per click on search results

CPC
$5.42
Lower Cost
CPM
N/A
Best For:
High intent searches Local businesses E-commerce
Pricing: high

LinkedIn Ads

B2B professional network advertising - premium pricing

CPC
$6.50
CPM
$36.00
Best For:
B2B marketing Professional services Enterprise sales
Pricing: high

Side-by-Side Comparison

Feature Google Ads PPC LinkedIn Ads
Cost Per Click (CPC) $5.42 $6.50
Cost Per Thousand Impressions (CPM) N/A $36.00
Pricing Tier high high

When to Use Each Platform

Choose Google Ads PPC If:

  • You're targeting high intent searches
  • You're targeting local businesses
  • You're targeting e-commerce
  • You want lower cost per click ($5.42 vs $6.50)

Choose LinkedIn Ads If:

  • You're targeting b2b marketing
  • You're targeting professional services
  • You're targeting enterprise sales

Calculate Your Costs

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CPC Calculator

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ROAS Calculator

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CTR Calculator

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Conversion Rate Calculator

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Break-Even ROAS

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Google Ads PPC vs OTT (Over-The-Top)

Data last updated: July 1, 2026