Google Ads PPC averages $2.69 CPC and N/A CPM. OTT (Over-The-Top) averages N/A CPC and $25.00 CPM. Analysis for Real Estate in 2026.
Search advertising on Google - pay per click on search results
Connected TV and streaming platforms (Hulu, Roku, etc.)
| Feature | Google Ads PPC | OTT (Over-The-Top) |
|---|---|---|
| Cost Per Click (CPC) | $2.69 | N/A |
| Cost Per Thousand Impressions (CPM) | N/A | $25.00 |
| Pricing Tier | high | high |