Performance analysis and cost benchmarks for 2026
Google Ads PPC is ranked #2 for B2B businesses.
Search advertising on Google - pay per click on search results
Business-to-business services - higher CPA due to longer sales cycles
| Metric | Google Ads PPC | B2B Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $2.69 | $3.33 | Below Average |
| Pricing Tier | high | medium competition | — |
B2B professional network advertising - premium pricing
Automated display ad buying across multiple exchanges