Performance analysis and cost benchmarks for 2026
LinkedIn Ads is the #1 recommended platform for B2B businesses.
B2B professional network advertising - premium pricing
Business-to-business services - higher CPA due to longer sales cycles
| Metric | LinkedIn Ads | B2B Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $5.26 | $3.33 | Above Average |
| Cost Per Thousand (CPM) | $33.80 | $15.00 | Above Average |
| Pricing Tier | high | medium competition | — |
Search advertising on Google - pay per click on search results
Automated display ad buying across multiple exchanges