Performance analysis and cost benchmarks for 2026
Google Ads PPC is ranked #2 for E-commerce businesses.
Search advertising on Google - pay per click on search results
Online retail and shopping - typically lower CPA due to shorter sales cycles
| Metric | Google Ads PPC | E-commerce Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $2.69 | $1.20 | Above Average |
| Pricing Tier | high | high competition | — |
Facebook and Instagram advertising - highly targetable social ads
Display advertising across Google's network of partner sites