Performance analysis and cost benchmarks for 2026
Google Display Network is ranked #3 for E-commerce businesses.
Display advertising across Google's network of partner sites
Online retail and shopping - typically lower CPA due to shorter sales cycles
| Metric | Google Display Network | E-commerce Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $0.63 | $1.20 | Below Average |
| Cost Per Thousand (CPM) | $2.80 | $8.50 | Below Average |
| Pricing Tier | low | high competition | — |
Facebook and Instagram advertising - highly targetable social ads
Search advertising on Google - pay per click on search results