Performance analysis and cost benchmarks for 2026
Google Ads PPC is the #1 recommended platform for Finance businesses.
Search advertising on Google - pay per click on search results
Banking, loans, insurance - highly regulated and competitive
| Metric | Google Ads PPC | Finance Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $2.69 | $3.77 | Below Average |
| Pricing Tier | high | high competition | — |
B2B professional network advertising - premium pricing
Automated display ad buying across multiple exchanges