Performance analysis and cost benchmarks for 2026
LinkedIn Ads is ranked #2 for Finance businesses.
B2B professional network advertising - premium pricing
Banking, loans, insurance - highly regulated and competitive
| Metric | LinkedIn Ads | Finance Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $5.26 | $3.77 | Above Average |
| Cost Per Thousand (CPM) | $33.80 | $18.00 | Above Average |
| Pricing Tier | high | high competition | — |
Search advertising on Google - pay per click on search results
Automated display ad buying across multiple exchanges