Performance analysis and cost benchmarks for 2026
Google Ads PPC is ranked #2 for Tech/SaaS businesses.
Search advertising on Google - pay per click on search results
Software and technology services - emphasis on free trials and demos
| Metric | Google Ads PPC | Tech/SaaS Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $2.69 | $3.10 | Below Average |
| Pricing Tier | high | high competition | — |
B2B professional network advertising - premium pricing
Facebook and Instagram advertising - highly targetable social ads