Performance analysis and cost benchmarks for 2026
LinkedIn Ads is the #1 recommended platform for Tech/SaaS businesses.
B2B professional network advertising - premium pricing
Software and technology services - emphasis on free trials and demos
| Metric | LinkedIn Ads | Tech/SaaS Average | Assessment |
|---|---|---|---|
| Cost Per Click (CPC) | $5.26 | $3.10 | Above Average |
| Cost Per Thousand (CPM) | $33.80 | $16.00 | Above Average |
| Pricing Tier | high | high competition | — |
Search advertising on Google - pay per click on search results
Facebook and Instagram advertising - highly targetable social ads