Google Display Network VS LinkedIn Ads

Google Display Network averages $0.75 CPC and $3.50 CPM. LinkedIn Ads averages $6.50 CPC and $36.00 CPM. Analysis for E-commerce in 2026.

Quick Comparison Detailed Analysis

Quick Comparison

Google Display Network

Display advertising across Google's network of partner sites

CPC
$0.75
Lower Cost
CPM
$3.50
Lower Cost
Best For:
Brand awareness Remarketing Visual products
Pricing: low

LinkedIn Ads

B2B professional network advertising - premium pricing

CPC
$6.50
CPM
$36.00
Best For:
B2B marketing Professional services Enterprise sales
Pricing: high

Side-by-Side Comparison

Feature Google Display Network LinkedIn Ads
Cost Per Click (CPC) $0.75 $6.50
Cost Per Thousand Impressions (CPM) $3.50 $36.00
Pricing Tier low high

When to Use Each Platform

Choose Google Display Network If:

  • You're targeting brand awareness
  • You're targeting remarketing
  • You're targeting visual products
  • You want lower cost per click ($0.75 vs $6.50)
  • You want lower cost per thousand impressions ($3.50 vs $36.00)

Choose LinkedIn Ads If:

  • You're targeting b2b marketing
  • You're targeting professional services
  • You're targeting enterprise sales

Calculate Your Costs

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ROAS Calculator

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CTR Calculator

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Conversion Rate Calculator

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Break-Even ROAS

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Data last updated: July 1, 2026