Google Display Network VS LinkedIn Ads

Complete cost comparison and performance analysis for 2026

Quick Comparison Detailed Analysis

Quick Comparison

Google Display Network

Display advertising across Google's network of partner sites

CPC
$0.63
Lower Cost
CPM
$2.80
Lower Cost
Best For:
Brand awareness Remarketing Visual products
Pricing: low

LinkedIn Ads

B2B professional network advertising - premium pricing

CPC
$5.26
CPM
$33.80
Best For:
B2B marketing Professional services Enterprise sales
Pricing: high

Side-by-Side Comparison

Feature Google Display Network LinkedIn Ads
Cost Per Click (CPC) $0.63 $5.26
Cost Per Thousand Impressions (CPM) $2.80 $33.80
Pricing Tier low high

When to Use Each Platform

Choose Google Display Network If:

  • You're targeting brand awareness
  • You're targeting remarketing
  • You're targeting visual products
  • You want lower cost per click ($0.63 vs $5.26)
  • You want lower cost per thousand impressions ($2.80 vs $33.80)

Choose LinkedIn Ads If:

  • You're targeting b2b marketing
  • You're targeting professional services
  • You're targeting enterprise sales

Calculate Your Costs

CPM Calculator

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CPC Calculator

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ROAS Calculator

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CTR Calculator

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Conversion Rate Calculator

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Break-Even ROAS

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Data last updated: January 17, 2026