Google Display Network averages $0.98 CPC and $4.55 CPM. LinkedIn Ads averages $8.45 CPC and $46.80 CPM. Analysis for Norway in 2026.
Norway is the most expensive market in this dataset on a CPM basis, running roughly 30% above US baselines. The drivers are small population (~5.5M), extremely high disposable income, and unusually strong digital media consumption. Google and Meta lead, but Schibsted's grip on Norwegian premium inventory is even stronger than in Sweden — VG, Aftenposten, and Finn.no collectively reach virtually every Norwegian adult monthly. Smartphone and broadband penetration are world-leading. Norwegian consumers are price-comfortable but discerning, and creative quality expectations are high. Datatilsynet (Norwegian DPA) is among Europe's most assertive on adtech, having issued notable rulings against Meta's behavioral advertising practices.
Display advertising across Google's network of partner sites
B2B professional network advertising - premium pricing
The auction, the creative, the budget floor — the three things you actually need to know before picking a platform.
GDN buys impressions across 2M+ publisher sites via a real-time auction. You can bid CPC or CPM depending on the campaign goal. CPCs are 4–7x lower than search, but conversion rates are also lower — it's a top-of-funnel channel, not a decision-point channel.
Responsive Display Ads: 15 images (1200×628 landscape, 1200×1200 square, 1200×1500 portrait), 5 logos, 5 short headlines (30ch), 5 long headlines (90ch), 5 descriptions (90ch). Google auto-assembles.
$30–75/day gets a display campaign to statistical signal, though retargeting audiences reach signal faster and are the recommended entry point for smaller budgets.
LinkedIn Ads auction is priced at a premium ($6–10 CPC, $30–40 CPM) because targeting is by job title, company, and seniority — data that no other platform has natively. Every click is a self-selected B2B audience, which is why B2B marketers accept the CPMs.
Sponsored Content (single image 1200×627 or 1:1, carousel, video 4:5 or 16:9). Message Ads (subject + 500 char body). Text Ads (headline 25 ch + description 75 ch + tiny image). Video 3s–30min but 15–30s wins.
LinkedIn's minimum daily budget is $10/campaign, but to reach signal on Lead Gen Form campaigns you need $75–150/day. Real B2B budgets on LinkedIn run $5K–20K/month.