Google Display Network averages $0.90 CPC and $4.20 CPM. OTT (Over-The-Top) is bought on CPM only, averaging $33.60. Analysis for Singapore in 2026.
Singapore is APAC's premium English-speaking advertising hub, with CPMs running roughly 20% above US baselines. It punches dramatically above its population (~5.9M) because the city-state functions as a regional headquarters for multinationals targeting Southeast Asia. Google, Meta, and TikTok dominate, with Shopee Ads and Lazada Sponsored Solutions providing meaningful retail-media opportunities. Singaporean consumers are digitally sophisticated, multilingual (English plus Mandarin, Malay, or Tamil for different segments), and price-comparison-driven across categories. PDPA (Personal Data Protection Act) governs privacy and was tightened in 2021 with mandatory data breach notification. Mobile-first commerce is universal; QR-code payment adoption is among the world's highest.
Display advertising across Google's network of partner sites
Connected TV and streaming platforms (Hulu, Roku, etc.)
The auction, the creative, the budget floor — the three things you actually need to know before picking a platform.
GDN buys impressions across 2M+ publisher sites via a real-time auction. You can bid CPC or CPM depending on the campaign goal. CPCs are 4–7x lower than search, but conversion rates are also lower — it's a top-of-funnel channel, not a decision-point channel.
Responsive Display Ads: 15 images (1200×628 landscape, 1200×1200 square, 1200×1500 portrait), 5 logos, 5 short headlines (30ch), 5 long headlines (90ch), 5 descriptions (90ch). Google auto-assembles.
$30–75/day gets a display campaign to statistical signal, though retargeting audiences reach signal faster and are the recommended entry point for smaller budgets.
OTT (Hulu, Peacock, Roku, Samsung TV+, etc.) is bought exclusively on CPM with 15- and 30-second video creative. Rates run $25–40 CPM — the highest of any digital channel — because inventory is finite premium video and the ROAS story is measured against linear TV, not against Facebook.
15s or 30s video, 1920×1080 (16:9), broadcast-quality mastering. No skippable formats. Most platforms require closed captions and mezzanine-file delivery through demand-side platforms.
OTT has a real budget floor: most DSPs require $5K–10K/month minimum, and to reach reliable frequency in a metro DMA you need $15K+/month per platform.