Google Display Network averages $0.75 CPC and $3.50 CPM. Pre-Roll Video is bought on CPM only, averaging $15.00. Analysis for New Zealand in 2026.
New Zealand is a small, mature, English-language digital ad market with CPMs roughly in line with US baselines. Population scale is modest (~5.2M) but digital adoption is among the world's highest and consumer ecommerce maturity is strong. Google and Meta dominate; TVNZ and Stuff Digital provide the meaningful local premium publisher inventory. Australian and New Zealand campaigns are frequently coordinated together, though Kiwi consumers reliably notice and resent direct Australian creative reuse — local references, slang, and visual cues matter more than the size of the market would suggest. Privacy Act 2020 governs personal data; it's notably more privacy-protective than its Australian counterpart, with mandatory breach notification and stricter cross-border transfer rules.
Display advertising across Google's network of partner sites
Video ads that play before online content
The auction, the creative, the budget floor — the three things you actually need to know before picking a platform.
GDN buys impressions across 2M+ publisher sites via a real-time auction. You can bid CPC or CPM depending on the campaign goal. CPCs are 4–7x lower than search, but conversion rates are also lower — it's a top-of-funnel channel, not a decision-point channel.
Responsive Display Ads: 15 images (1200×628 landscape, 1200×1200 square, 1200×1500 portrait), 5 logos, 5 short headlines (30ch), 5 long headlines (90ch), 5 descriptions (90ch). Google auto-assembles.
$30–75/day gets a display campaign to statistical signal, though retargeting audiences reach signal faster and are the recommended entry point for smaller budgets.
Pre-roll (the video ad before online video content, non-YouTube) is CPM-priced at $12–20, sold through DSPs against a video inventory pool separate from social. Skippable and non-skippable formats coexist; non-skippable commands a 20–30% CPM premium.
15s (most common), 6s bumper, or 30s. 1920×1080 16:9, 24 or 30fps, H.264. Captions and audio-off usability increasingly required as autoplay-muted becomes default.
$3K–5K/month for standalone pre-roll; often bundled with programmatic display or OTT in a single video-inclusive DSP buy.