Google Display Network VS Streaming Audio

Complete cost comparison and performance analysis for 2026

Quick Comparison Detailed Analysis

Quick Comparison

Google Display Network

Display advertising across Google's network of partner sites

CPC
$0.63
CPM
$2.80
Lower Cost
Best For:
Brand awareness Remarketing Visual products
Pricing: low

Streaming Audio

Spotify, Pandora, and other audio streaming platforms

CPC
N/A
CPM
$18.00
Best For:
Commuters Podcast listeners Music fans
Pricing: medium

Side-by-Side Comparison

Feature Google Display Network Streaming Audio
Cost Per Click (CPC) $0.63 N/A
Cost Per Thousand Impressions (CPM) $2.80 $18.00
Pricing Tier low medium

When to Use Each Platform

Choose Google Display Network If:

  • You're targeting brand awareness
  • You're targeting remarketing
  • You're targeting visual products
  • You want lower cost per thousand impressions ($2.80 vs $18.00)

Choose Streaming Audio If:

  • You're targeting commuters
  • You're targeting podcast listeners
  • You're targeting music fans

Calculate Your Costs

CPM Calculator

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CPC Calculator

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ROAS Calculator

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Data last updated: January 17, 2026